Bushidō × Massquatch · The Way
Bushidō
× Massquatch
The first reseller who shares the code. Three flavors, one discipline — Yuzu, Tiger's Blood, Blue Raspberry — landing beside the creatine gummies on the supplement shelf.
Watch the Way
A samurai stands at the snow-blown torii. The first frame of the campaign.
The Trio
Three flavors, one formula. Beta-Alanine, L-Citrulline, Creatine, Caffeine, Japanese Yuzu Extract — every scoop.
One Discipline
Bushidō names eight virtues for the warrior. Massquatch names one: show up till the job's done. They are the same code, told twice.
武The Warrior's Path
- Gi義 · rectitudeRight action over easy action.
- Yū勇 · courageThe bravery to do right when it costs you.
- Jin仁 · benevolenceStrength with mercy. Strength alone is a danger.
- Rei礼 · respectRespect for self, opponent, the work.
- Makoto誠 · honestyWords match the inner reality.
- Meiyo名誉 · honorCarry yourself as if seen. You are.
- Chūgi忠義 · loyaltyFaithful to people and to the standard.
- Jisei自制 · self-controlThe discipline that makes the rest possible.
MThe Daily Code
- Show uparrive on timeMost days you don't feel like it. Show up anyway.
- Liftload the spineIron resists. The body answers. Strength is a side effect.
- Eatfuel honestlyNo supplement out-runs a bad diet.
- Sleepshut down cleanRecovery is the work. Skip it and you stall.
- Caretend your peopleStrength alone is just bulk. Bring it back to family.
- Buildfinish the lapDon't half-ship. Don't half-rep.
- Stayendure the seasonWeather changes. Discipline doesn't.
- RepeattomorrowThe job's never done. That's the point.
The kind of maker we shake hands with.
Megan answered the email herself. The factory is twenty minutes from the gym. The labels say what's in them. The samurai mempo on the can isn't an aesthetic — it's the company's entire ethos, baked in before they ever called us.
We don't relabel. We resell what we'd actually run on. The same canister Megan drinks. The same powder we drank before the deal closed. Phase 02 of the sourcing playbook: stop guessing, partner with people whose code rhymes with ours.
"Sales-tax cert, payment on receipt, no relabel, all sales final. The terms of someone who knows what she's doing."
All sales support the partnership · MAP $40 / canister enforced